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12DAG

est. 2014

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Streetwear meets Slow Fashion

Nice to meet you & welcome to the club. 12DAG is a Vienna-based fashion label that carefully navigates the intersection of streetwear and slow fashion. Particular emphasis is placed on product sustainability and environmentally friendly manufacturing processes. At the same time, the label strives for timeless design and wearable comfort. The label was founded in 2014 with the ambition to make the most of a piece of fabric. The best, above all, in the sense of a responsible and considerate approach to the environment and people. From the very beginning, it was clear that we didn't want to contribute to the fast-paced fashion industry with our clothing, but rather wanted to be an exception. Good things take time and, above all, people who engage intensively with the material and decide against mass production and hasty throwaway behavior. All our products are manufactured in limited and small editions to avoid overproduction and at the same time to give us creative freedom. They are characterized by their longevity, which is promoted, among other things, by the use of high-quality materials.

Contact
Mail: office@12dag.at
Tel: +4366475030863
Address
Mariahilfer Straße 42-48
1070 Vienna
Austria
Website Shop
Opening Hours
  • Monday 09:30 - 19:00
  • Tuesday 09:30 - 19:00
  • Wednesday 09:30 - 19:00
  • Thursday 09:30 - 20:00
  • Friday 09:30 - 20:00
  • Saturday 09:30 - 18:00
  • Sunday Closed
  • Holiday Closed
  • Enquiries Closed
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This is your Story!

What was your first designed piece?

It all started with a T-shirt... The label was founded with the ambition to make the most of a piece of fabric.

What makes your brand special?

12DAG is a Vienna-based fashion label that carefully navigates the intersection of streetwear and slow fashion. Particular emphasis is placed on product sustainability and environmentally friendly manufacturing processes. At the same time, the label strives for timeless design and wearable comfort.

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